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SHOPLOAL2WIN – Boosting Business with Strategic Sweepstakes Marketing

October 6, 2023 5:40 pm Published by

Innovation is essential in the world of marketing if you want to draw in your target audience and increase sales. SHOPLOAL2WIN (SL2WIN), which recently started a sweepstakes aimed at boosting business in a designated Business Improvement District (BID), is an example of one such creative strategy. Let’s investigate the specifics of sweepstakes marketing and see how it might increase awareness, foot traffic, and sales for local businesses.


American Sweepstakes Company and SL2WIN

SHOPLOAL2WIN (SL2WIN), a dynamic player in the promotion and marketing space, has joined forces with American Sweepstakes to create a sweepstakes in which SL2WIN obtains a sponsor and goes into a business district and informs the public that by making a $20.00 or more purchase in the indicated shopping district they can enter the Sweepstakes. Together, they embarked on a mission to revitalize a business district.


The Sweepstakes Concept

The campaign’s central idea is straightforward but enticing. Customers can enter the sweepstakes by making a purchase of $20.00 or more at any participating business within the designated BID. To enter, participants must photograph or screenshot their receipt and upload it to the contest’s website at www.shopcoconutgrove2win.com. Customers can enter this campaign as many times as they like, which adds to the excitement and builds anticipation.


Duration and Prizes

From October 23 to December 3, 2023, the sweepstakes will be open for entry. Each weekly winner receives $500 as part of the weekly prizes, which keeps the campaign exciting. The grand prize, however, is what really attracts participants; they get to take part in a sweepstakes with a whopping $25,000 up for grabs. The participant is guaranteed $1,500 just for entering, even if they do not win the grand prize.


Eligibility and Qualifying Businesses

Legal Florida residents who are at least 18 years old at the time of entry are the only individuals who are permitted to enter the sweepstakes in order to maintain fairness. Employees and directors of the Coconut Grove Business Improvement District, the campaign’s administrator, and related entities are excluded from participation.

The success of this campaign depends heavily on qualifying businesses. These are businesses located within the Coconut Grove BID, where the campaign’s map clearly directs customers to shop. Participants are encouraged to support these businesses as a result, supporting the district’s economic growth.


The Marketing Impact

The strategic brilliance of this sweepstakes marketing campaign lies in its ability to achieve several objectives all at once:

  • Boosting Foot Traffic: By incentivizing purchases within the BID, this campaign is sure to drive more people to local businesses, potentially increasing sales and revenue.
  • Creating Buzz: The allure of the $25,000 grand prize and weekly cash prizes is bound to generate excitement and buzz within the community, further fueling participation.
  • Community Engagement: The No Purchase Entry option ensures inclusivity, making the campaign accessible to a wider audience and fostering a sense of community involvement.
  • Economic Growth: Local businesses, especially Qualifying Businesses, stand to benefit significantly from increased patronage, potentially revitalizing the Coconut Grove BID.

SHOPLOAL2WIN serves as a great example of an effective sweepstakes marketing strategy aimed at boosting local businesses within a designated district. By leveraging the excitement of a sweepstakes campaign, this collaboration has the potential to breathe new life into the Coconut Grove Business Improvement District, bringing tangible benefits to both businesses and the community. So, mark your calendars for this exciting sweepstakes, and who knows, you might just be the lucky winner of the $25,000 grand prize!


American Sweepstakes for Sweepstakes 

Thinking of executing your own sweepstakes? Let American Sweeps handle the administrative support. Our seasoned experts ensure all aspects of your sweepstakes will be taken care of, so you can focus on running a successful sweepstakes for your organization.

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