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Beaches Resorts’ Innovative Contest Marketing Strategies: Parmalee in Paradise
In the competitive travel and hospitality industry, Beaches Resorts has launched an exciting new promotion that showcases several clever contest marketing strategies. The “Parmalee in Paradise Travel Advisors Contest” perfectly portrays how to engage industry professionals while also boosting sales and awareness of the brand.
From August 1st to October 4th, travel advisors are encouraged to sell as many VIP packages as possible to the Beaches Resorts ‘Parmalee in Paradise: A Concert in the Caribbean’ event. The advisor that sells the most packages will receive a thrilling 4-day, 3-night all-inclusive Beaches Resorts and Parmalee in Paradise Concert Prize Package of their own! Let’s look at some of the key contest marketing strategies used throughout this campaign and highlight the importance of each one.
Exclusive Targeting
The contest is specifically designed for Travel Advisors, creating an exclusive opportunity for these industry professionals. This targeted approach serves two purposes. First, it provides fantastic incentivize for TAs to promote Beaches Resorts more actively. Second, it strengthens the relationship between the brand and its key sales partners by rewarding the hard work that’s being done.
An Attractive Prize Structure
The grand prize being a 4-day, 3-night all-inclusive stay at Beaches Resorts, including VIP access to the concert event, serves as a powerful incentive for TAs. The flexibility to convert the prize to a stay at various Beaches or Sandals Resorts locations also adds to the appeal!
VIP Package Upselling
The contest encourages TAs to sell these VIP Packages, which include:
- A private meet and greet with Parmalee & Frank Ray
- VIP concert seating
- Exclusive activities like a Sandals Foundation Group Activity and private sunset catamaran cruise
- A complimentary swag bag
This strategy increases the revenue per booking while also enhancing the value of the Beaches Resorts experience.
A Competitive Limited-Time Offer
By setting a specific promotion period, participants will act with a sense of urgency. This time-limited offer encourages TAs to act quickly and prioritize selling Beaches Resorts packages. The contest structure, where the TA who sells the most VIP Packages wins, creates a competitive environment that motivates TAs to maximize their sales efforts.
The “Parmalee in Paradise Travel Advisors Contest” demonstrates a multi-faceted marketing approach that engages key partners, drives sales, promotes brand values, and creates memorable experiences. By combining exclusivity, as sense of urgency, a unique experience, and attractive prizes, Beaches Resorts has crafted a promotion that stands out as an exceptional and effective marketing strategy in the highly competitive travel industry.
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