Social Sweeps Promotions
Social Sweeps™ Marketing Services
Social Networking is now the top online activity globally, accounting for 1 in every 5 online. Social networking sites now reach 82% of the world’s Internet population age 15 and older that accessed the Internet from a home or work computer, representing 1.2 billion users around the globe. Integrating social media platforms into your sweepstakes and contest promotions, such as Facebook and Twitter, is crucial.
Social Sweeps marketing is the integration of promotion and social media. Basically it involves developing a marketing program that includes an interactive promotion, such as a sweepstakes or contest, implemented through one or more social media platforms such as Facebook, Twitter or a blog. This enables you to get the word out about your promotion while making it easy for others to generate awareness and buzz for you.
A Social Sweeps program can also integrate with an online micro-site as well as a mobile-enable web landing page to provide your users flexibility in accessing and interacting with your promotion in a more convenient, targeted and effective way.
As of October, 2011, Facebook reached more than half (55%) of the world’s global audience and accounted for 1 in every 7 minutes spent online around the world and 3 in every 4 social networking minutes. This is why running sweepstakes and contest on Facebook is such a powerful marketing tool.
Application Management Services
American Sweepstakes is currently working with a few preferred Facebook application partners. They all enable sharing via the Facebook functionality. The benefits of running a promotion through an approved Facebook application are that it enables participants to easily share the program with their friends. Once they enter they have the option to publish that they entered on their Facebook wall so all their friends will see it and have the chance to enter too. They can then choose to invite a few of their friends to participate as well.
Please visit our Application Web Development and Hosting Services Page for more information. Or contact us for a free consultation and to request a proposal.