Games are sweepstakes that employ the use of some type of game piece (delivered either on or offline or both) to draw attention and have a call to action. The primary benefits of games are that they’re:
- Interactive and involve and engage the participant to some degree
- They’re fun!
- Relatively inexpensive
- Easy to distribute
The following is a list of standard game tactics in the promotional industry, both online and off-line, that can be used to achieve a variety of objectives:
- Instant Win
- Scratch ‘n Win
- Match ‘n Win
- Collect & Win
- Peel & Win
- Watch to Win
Promotional Games also can provide an “Everyone Wins” incentive that may include prizes in the form of a coupon or savings on a future purchase. This is a great way to increase trial of new products or to drive incremental traffic to a retail location or website.
Case Study: One of our clients, Memphis Car Audio, partnered with Universal Studios on their theatrical release of The Fast Five, the fifth film in the Fast and Furious film series. On March 16, 2011, we launched for them the Fast Five Movie Premiere Instant Win game which rewarded thousands of prizes. These included 2,000 movie tickets that winners received via downloadable codes. Other prizes consisted of VIP passes to Universal Studios Hollywood theme park, Fast Five Movie DVD’s, motorcycle helmets and a Memphis Car Audio System worth $2,500.
One objective of the promotion was to drive people into the dealerships, so one way to play the game was via text messages. Participating dealerships displayed point of sale materials instructing people to play by texting the keyword “FastFive” to the shortcode 50101. The game allowed participants to enter once every day. They received an instant automated message that told them that they were a winner or if not to play again tomorrow.
We utilized the Signal cross channel platform for this program which also allowed people to play via the brand’s Facebook page and an online mobile-optimized landing page that was linked from their website. We ended up with over 100,000 game plays and lots of happy participants who were thrilled to get their prizes. For more information on the Signal platform please visit our Application Web Development and Hosting Services page.