Contingency/Prize Insurance

Would you like to feature an insured “big-purse” cash prize… maybe $50,000, $100,000, or even $1,000,000 in your next promotion? Cash is the number one prize that people seek so what if you could offer one of these big cash prizes at only a fraction of the cost?

These kinds of sweepstakes promotions get the attention of both consumers and dealers and reps because they help “break through the clutter” and help set your promotion apart from the many marketing messages that the average person interacts with on a daily basis. They are also a great way to gain additional PR and awareness.

Let the experts at American Sweepstakes show you how insured prizes are done.  We have the promotional planning expertise and the best professional financial underwriting contacts in the industry, which will offer what’s known as “ contingency insurance ”.  Basically, our underwriters work with us to create a program that has a degree of “insurable risk”, and depending on how the program is structured, will absorb the risk at a flat rate to the sponsor…generally at a maximum of 20% of the cash prize being offered. They take the risk, insure the sweepstakes,…and, you get the benefit of a big prize, no danger to over extending your budget, and peace of mind.

One of our most popular programs is what we call our Insured Prize envelope game. A sponsor can give the Grand Prize winner a smaller prize with the chance to win a large cash award or a car. The sponsor of the sweepstakes pays for insurance based on the odds and if the winner correctly picks the correct envelopes the insurance company pays for the bonus cash prize. The average envelope game we execute is two out of 15 envelopes contains the prize. The envelope game may take place in a location near the winner’s residence or at an event or trade show. Visit our Portfolio section to see some examples of Insured Prize sweepstakes.