Key People

Key People

Developing and implementing strategic, impactful promotional marketing communication solutions that achieve measurable results has been and continues to be the focus of the professional team at American Sweepstakes. With more than 30 years of business-building experience, they collaborate with clients to develop exceptional promotional programs with precisely the services that they need through outstanding service, exceptional quality and with innovative, cost-effective vehicles.

Gene Cairo, Founder and CEO

Gene is the CEO and President of American Sweepstakes and Promotion Company overseeing much of the operations of the company and keeping abreast on what’s happening in promotional law.

Prior to Gene starting American Sweepstakes and Promotions Company in 2001, he directed two PROMO 100 promotional marketing agencies for over 20 years. Gene is a hands-on proven executive with a wide range of sales promotion experience. During that time Gene directed accounts that included Eastman Kodak, Bausch & Lomb, R.T. French, Owens Corning, Rich Products, and Xerox. Gene also oversaw the operations of a separate business unit within the agency that specialized in sweepstakes and games while developing an expanded line of interactive promotional marketing tools. One new, innovative tool was Promo CD; a partnership with Eastman Kodak Company which enabled customized CD’s to be used as a one-to-one marketing vehicle. This unique product delivered customized marketing solutions for major brands such as Honda Motors, and Chevrolet Corporation.

In addition, Gene as was part of the Kodak Walmart team. This experience has given him the knowledge to deliver programs that build the brand and increase sales as well as achieve the objectives of the retailer/customer. A Veteran’s Day promotion to increase sales and usage of the Kodak Picture Maker while instilling a sense of patriotism and pride in both Walmart shoppers and associates has run for the past seven years in Walmart stores and also received a PRO Award for Best of Show in the account-specific category.